The Russian gambling firm has also launched an investigation to see whether this is true. Chelsea and Tottenham have always terminated their sponsorship contracts with 1xBet after being warned by the UKGC about the negative consequences the clubs could face if they keep their relationship with the controversial Russian gambling company. Tottenham Hotspur has parted ways with 1xBet which had been their official betting partner for Africa.
PL Major Media Rights Holders
The fact that an increasing number of Premier League football clubs has been partnering with betting operators has been a controversial topic considering the growing problem with gambling addiction rates in the UK. As Casino Guardian has previously reported, some anti-gambling campaigners have been criticising professional football clubs for joining forces with gambling operators , saying such deals would promote gambling among underage individuals and would make it look like normal activity to minors.
This has been the first major intervention which the UKGC made at a time of growing concern over rising gambling participation and problem gambling rates. Skip to content Three of the largest clubs in the English Premier League EPL have received a warning from the UK Gambling Commission UKGC that they could face prosecution and fines that could rise to millions of pounds in case they continue to promote a gambling sponsor of theirs, 1xBet.
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Besides the TV deals, the teams also exploit their global fanbases to generate revenue through sponsorship. Some clubs have also sold off the naming rights to their stadium, for example, Manchester City play at The Etihad and Bournemouth at the Vitality. On top of this are several smaller sponsorships so that brands can use club crests and players images in their advertising. For example, several clubs have mobile phone manufacturers sponsoring them.
Main sponsorships are the names you associate with each team. With this in mind it is no wonder that if you walk into a big sportswear store, you are bombarded with Manchester United, Liverpool and Chelsea gear everywhere. These deals only account from the gear worn from the socks up. The players negotiate their own boot deals.
Some of these are very lucrative, but only for the real superstars. Most are little more than free boots for the year. Shirt sleeve sponsorships are new to the Premier League.
As of the season, teams are allowed to have a sponsor on the left sleeve with a Premier League logo on the right sleeve. They finished the season 5th, one place higher than the previous year, and reached the finals of the Europa League after reaching the semi-finals in the previous campaign, so progress was made on the pitch. However, they missed out on the lucrative Champions League and so do not have as much money to strengthen as Emery, in particular, would like.
While he has moments of brilliance, his performances do not seem to have enamoured new boss Unai Emery, who frequently leaves him on the subs bench and has lead to a lot of speculation that he may be on the move in this transfer window. However, his huge wages make this an issue, both if Arsenal keep him, or sell him on! Through all this, Mesut Ozil is still the highest sponsored player on the team. When Italian giants Juventus came calling, Chelsea did not put up too much of a fight to keep him and are, at the time of writing, just looking for a replacement before they let him leave.
A change in manager is just one of their issues in this offseason though.
Half of Premier League clubs to have gambling sponsors for 12222-20 season
Their star player, Eden Hazard has just moved to Real Madrid and they are staring at a transfer ban. So whoever they chose is going to have a task on their hands.
Not only is he a favorite on the field, but he is a hot commodity amongst the companies looking to sponsor. It would have won the title in all but two years the EPL has been fought.
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However, Liverpool were pipped to the post in the EPL by a quite extraordinary Manchester City side that has brought up the two tallies that top it. One of the few sides to have a non-gambling UK based sponsor, Standard Chartered has been the main sponsor since The kit supplier for Liverpool is unusual as New Balance are not the first brand that comes to mind when you think of soccer!
This deal has been pretty good for Liverpool and for establishing New Balance in the soccer world. However this deal is due to expire in May after a seven-year run. Virgil Van Dijk is club captain and one of the highest paid players at Liverpool. This has made him hot property and sponsorship deals are rolling in. He is currently the face of the Nike Tempo Legend VII football boot, but with this deal due to end, the two big German manufacturers, Adidas and Puma, are looking to tempt him into their footwear. Goal rounds up details of all the Premier League shirt sponsors for the season.
Arsenal - Fly Emirates Dubai-based airline Emirates has adorned Arsenal's shirts since , when they also agreed a naming rights deal with the Gunners for their new stadium at Ashburton Grove.
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The company has also sponsored Brighton's stadium - titled the American Express Community Stadium - since its opening in The length of the agreement is unknown, with the Clarets simply describing it as a "multi-season" deal. Huddersfield Town - Ope Sports Huddersfield agreed a multi-year deal with betting website Ope Sports in the summer of ahead of their first top-flight season for 45 years.